I was assaulted recently by a local TV commercial that shamelessly and poorly rips off Apple’s superb “Crazy Ones” commercial. (I’m side-eyeing you, IZEA — get over yourselves. I served with Apple. I knew Apple. Apple was a friend of mine. IZEA, you’re no Apple!)
I also rediscovered my portfolio the other day, and much to my amusement, I realized how good I really was when I was at my peak. I mean, back then I knew I was good, but looking back, damn. I can’t believe I created those things! It’s both a cool and rather a cold feeling. Yeah, I built that creative department on the back of my hard work and awards, but what is it worth now that I’m gone and the department has been dismantled? Existential angst ensues, I suppose. I really could be Don Draper on Mad Men. Except, unlike Don (Spoiler alert if you haven’t seen last Sunday’s episode), I’d never go back to the agency under those conditions. Working under that jerk Lou? NEVER! I have my limits. I’d rather work for $8 an hour at my crummy Thrift Store job than submit to such a proviso.
In light of all that, it’s worth taking a look at the incomparable original Mac ad, presented herein, created for Apple in 1997 (was that really 17 years ago?) with Steve Jobs narrating. The version that finally aired was narrated by Richard Dreyfuss, but I kinda like the Jobs version better.
And a big congratulations to the brilliant minded folks at Chiat/Day advertising who came up with this gem. (And boo to whoever lazily crapified the IZEA “ad”.) And the original, long form, Apple script — which is a work of exuberant and inspirational modern poetry — is posted on my wall over my computer so that every time someone tries to tell me my bipolar makes me crazy, I tell them it makes me genius. I change things.
Here’s to the crazy ones.
The misfits. The rebels. The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
But the only thing you can’t do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones, we see genius.
Because the people who are crazy enough
to think they can change the world,
are the ones